User Research Methods
The Nielsen Norman research-methods framework, the named methods interviewers expect you to place on it, and how to defend a method choice instead of just naming one
Covers the NN/g qualitative/quantitative × attitudinal/behavioral 2x2 for placing research methods, generative vs evaluative research mapped onto the Double Diamond, the core method toolkit (interviews, contextual inquiry, diary studies, surveys, card sorting/tree testing, analytics, A/B testing) with what each answers and its failure mode, a decision framework for choosing the right method under real constraints, sample-size reasoning for qualitative usability testing vs statistical significance, the classic research biases interviewers probe for, and synthesizing raw notes into actionable insight via affinity mapping.
Practice questions (5)
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A Survey Was the Wrong Tool for This Question
Beginner · Free -
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A Prototype Test Run Too Early
Beginner · Free -
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Choosing Between a Diary Study and Interviews for a Habit-Forming Feature
Beginner -
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Auditing a Study for Recruiting Bias and the Hawthorne Effect
Beginner -
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Turning Raw Interview Notes Into an Actionable Finding
Beginner