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Choosing Between a Diary Study and Interviews for a Habit-Forming Feature
You're researching whether a new habit-tracking app feature actually helps people stick to a daily routine over several weeks, or whether people abandon it after the novelty wears off. You have budget for either: (a) one round of 60-minute interviews with 10 current users, or (b) a 3-week diary study with 10 participants logging short daily entries about their use of the feature.
- Which method fits this question better, and why does the other option specifically fail to capture what you need?
- What's the single biggest operational risk of running the diary study, and how would you mitigate it?
- Would you run this generatively or evaluatively? Justify your answer.
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