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Turning Raw Interview Notes Into an Actionable Finding
You've just finished 8 interviews about why users struggle with a file-sharing feature. Your raw notes include scattered quotes like: "I wasn't sure if the link would expire," "I didn't know if the other person could edit or just view," "I accidentally shared it with the whole team instead of one person," "I couldn't tell if they'd actually opened it yet," and "I re-shared the same file three times because I forgot I already had."
- Walk through how you'd use affinity mapping to turn these five scattered quotes into one or two actionable findings, including what cluster(s) you'd form and why.
- Write the "how might we" problem statement(s) that would come out of this synthesis.
- Why is presenting these five quotes individually, without this synthesis step, a weaker deliverable than the clustered finding — specifically for the stakeholders who'll act on it?
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