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Practice — Wireframing and Prototyping (5 questions)

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Stakeholders Only Give Color Feedback on a Structural Redesign Permalink →

Your team is redesigning a multi-step signup flow that currently has a high drop-off rate. You built the first review artifact directly in Figma at near-final visual fidelity — full brand colors, final typography, polished icons — because "it's faster to just build the real thing once." In the review meeting, every piece of stakeholder feedback is about color contrast, icon style, and font size. Nobody comments on whether the new step order or field grouping actually fixes the drop-off problem, which was the entire point of the redesign.

  1. Using the ideas from this subject, explain why this outcome was predictable given the artifact you chose to show.
  2. What fidelity and interactivity combination should have been used for this first review, and why?
  3. Concretely, what would you change about the artifact for the next review meeting to get the feedback you actually need?
  4. Is it ever correct to skip straight to high fidelity for a redesign like this? Name the condition under which it would be.

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