Practice — Design Ethics and Dark Patterns (5 questions)

Your PM messages you: "Churn is up 15% this quarter and leadership is asking hard questions. I need the 'Cancel Subscription' link moved off the main account settings page and buried under Settings → Billing → Manage Plan → Advanced Options. Also, let's remove the confirmation email that reminds people their trial is ending in 3 days — it's basically an ad for cancelling, and it's tanking our trial-to-paid conversion. I need mockups by Friday."

1. Name the specific dark pattern(s) being requested here, using the terminology from this subject.
2. What is the underlying business goal the PM actually cares about, separate from the literal tactics requested?
3. Propose a concrete alternative design that could plausibly move the same underlying metric without the deception.
4. If the PM pushes back with "we don't have time to build a win-back flow by Friday, just do what I asked," what do you say and do next?