Data Science
Intermediate
Pro
A/B Testing & Online Experimentation
Design, size, run and read online experiments that product decisions can actually rest on
30 min read
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Learn to design trustworthy online experiments: pick metrics and randomisation units, size a test with power and MDE, catch SRM and peeking, cut variance with CUPED, and read lifts, segments and holdouts correctly.
Practice questions (6)
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Sizing a Checkout Experiment
Intermediate · Free -
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Diagnosing a Sample-Ratio Mismatch
Intermediate -
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Choosing the Randomisation Unit in a Marketplace
Advanced -
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Cutting Sample Size with CUPED
Advanced -
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Metric Moved but Not Significant, and a Winning Segment
Intermediate