A Brand Refresh That Redesigned the Buttons

A company's marketing team drives a brand refresh meant to make the product feel more distinctive against competitors. The designer delivers: a new illustration style for empty states and onboarding screens, a new set of custom icons, a livelier color palette for marketing pages — and, as part of "making the whole product feel cohesive with the new brand," a redesigned primary button that replaces the platform's familiar rectangular button with a asymmetric, angled-edge shape unlike any other button pattern users have seen, applied product-wide including in the core app (not just marketing pages).

1. Using Jakob's Law and the operated-vs-perceived distinction from this subject, evaluate which parts of this refresh are well-scoped and which part is risky, and why.
2. What would you recommend changing about the scope of the button redesign specifically, without telling the team to abandon the brand refresh?
3. What's the concrete risk if the angled-edge button ships unchanged in the core app, and how would you frame that risk to a stakeholder who says "but it looks distinctive"?