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Choosing Between the Double Diamond and Design Thinking for Two Projects
You're advising two teams:
- Team A is doing a one-time, three-month engagement to define and ship a brand-new checkout flow for an e-commerce client, with a clear start and end date.
- Team B owns an existing, live product feature indefinitely, iterating on it every sprint based on ongoing usage data and support feedback, with no defined "end" to the work.
- Which process framing — Double Diamond or Design Thinking — fits each team better, and why?
- What would go wrong, concretely, if each team used the framing suited to the other team's situation instead?
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