Beginner
Open
Pro
Picking the Right Synthesis Tool for Three Simultaneous Requests
In one sprint planning meeting, three stakeholders make three separate requests:
- Marketing wants "a persona to put in the investor pitch deck."
- Support wants "to know exactly where in onboarding people give up."
- Engineering wants to know "why users keep re-uploading the same document three times before it's accepted," and has already assumed it's a UI bug in the upload component.
- For each request, name the tool (persona, journey map, JTBD, empathy map, or service blueprint) you'd actually reach for, and justify the choice using the decision framework from this subject.
- For the engineering request specifically, explain why JTBD or an empathy map might be a better first move than accepting the "it's a UI bug" framing at face value.
Share this question