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Picking the Right Synthesis Tool for Three Simultaneous Requests

In one sprint planning meeting, three stakeholders make three separate requests:

  • Marketing wants "a persona to put in the investor pitch deck."
  • Support wants "to know exactly where in onboarding people give up."
  • Engineering wants to know "why users keep re-uploading the same document three times before it's accepted," and has already assumed it's a UI bug in the upload component.
  1. For each request, name the tool (persona, journey map, JTBD, empathy map, or service blueprint) you'd actually reach for, and justify the choice using the decision framework from this subject.
  2. For the engineering request specifically, explain why JTBD or an empathy map might be a better first move than accepting the "it's a UI bug" framing at face value.

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