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Intermediate Open Pro

Which Test, and Why?

For each scenario name the appropriate test, state the null hypothesis, and give the key assumption you would check.

  1. 1,200 users were shown design A and 1,180 design B; you compare click-through counts.
  2. 25 sales reps each ran a demo with the old script and, a week later, with the new script; you compare their conversion percentages.
  3. Response latency (ms) for two backend versions, 40 requests each; the distributions are heavily right-skewed with a few 10-second outliers, and the team cares about typical latency.
  4. You want to know whether ticket category (5 categories) is related to which of 3 support channels a customer used, from a table of 2,000 tickets.
  5. Which of these would you additionally analyse with a bootstrap, and for what quantity?

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