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Instrumental Variables from an Encouragement Design
You want the effect of enabling push notifications on 30-day sessions, but users choose whether to enable them. You randomise an in-app prompt: half of new users see it, half do not. Results:
- Prompt shown: 45% enable notifications; mean 30-day sessions 12.4
- Prompt not shown: 15% enable notifications; mean 30-day sessions 11.5
- Compute the intention-to-treat effect and the IV (Wald) estimate of the effect of enabling notifications.
- State the three IV assumptions in this context and give one way the exclusion restriction could fail here.
- The estimated effect is much larger than the naive adopters-vs-non-adopters gap of +0.5 sessions. Explain why the two numbers describe different populations, and what "LATE" means here.
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