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Live Prompt: A B2B Checkout Where One Person Buys but Another Approves
New live prompt: "This is a B2B software marketplace. The person configuring a purchase (choosing seats, add-ons) is often not the person with budget authority to actually approve the payment. Analytics show carts sit 'pending' for a median of 9 days, and 40% of pending carts never convert. Walk me through your approach in 20 minutes."
- How does the presence of two distinct user roles (configurer and approver) change which clarifying questions and which hypotheses are relevant, compared to the single-user consumer checkout in the main case study?
- Propose a redesigned flow that explicitly accounts for the two- role reality, rather than assuming one person completes checkout start to finish.
- What would you measure to know if the redesign worked, given the success metric can't simply be "payment-step completion rate in one session" the way it was in the main case study?
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