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The 'First Rule of ARIA' Applied to a Custom Button

A developer builds a clickable element as a styled <div> with a click handler, then adds role="button" and aria-label to try to make it accessible.

Per the "first rule of ARIA" this subject describes, what's the better approach?

Solution

The correct answer is "Use a native <button> element, which gets this behavior for free."

This subject names the first rule of ARIA directly: if a native HTML element or attribute already has the behavior or semantics you need, use it rather than reaching for ARIA on a generic element. A native <button> is automatically in the tab order, automatically has role="button" in the accessibility tree, automatically responds to Enter/Space, and automatically gets a default focus indicator — ARIA can describe a custom widget, but it never grants the built-in keyboard behavior a native element gets for free; that still has to be wired up by hand on the div.

The distractors overstate or misapply ARIA: "ARIA roles alone are sufficient, no native element ever needed" is exactly the misconception the first rule corrects; adding a title attribute instead of aria-label doesn't fix the underlying issue — the div still lacks the native keyboard and focus behavior a button provides automatically; and the original div-plus-ARIA approach is not already correct — it's the described starting point precisely because it's missing the behaviors a native element grants for free.

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